31 Dec
The DNC Convention, Day 1: Did It Sell?
Your Business Blogger(R) once asked writer and reporter Richard Miniter about the sales process. He described sales as The Transference of Emotion.
Nothing was transferred last night.
The political confab is designed to sell both a tangible and an intangible: A Person and his Ideas.
Neither was sold on Day 1 of the Democratic National Convention.
Mary [...]